Aaker, Jennifer L. : rechercher sur Z-Library

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1

Dimensions of Brand Personality

Jennifer L. Aaker

Journal:

Journal of Marketing Research

Année:

1997

Langue:

english

Fichier:

PDF, 1.48 MB

english, 1997

2

Some key differences between a happy life and a meaningful life

Baumeister, Roy F., Vohs, Kathleen D., Aaker, Jennifer L., Garbinsky, Emily N.

Journal:

The Journal of Positive Psychology

Année:

2013

Langue:

english

Fichier:

PDF, 198 KB

english, 2013

3

What are Your Signature Stories?

Aaker, David, Aaker, Jennifer L.

Journal:

California Management Review

Année:

2016

Langue:

english

Fichier:

PDF, 2.26 MB

english, 2016

4

When Good Brands Do Bad

Aaker, Jennifer, Fournier, Susan, Brasel, S. Adam

Journal:

Journal of Consumer Research

Année:

2004

Langue:

english

Fichier:

PDF, 298 KB

english, 2004

5

The Malleable Self: The Role of Self-Expression in Persuasion

Jennifer L. Aaker

Journal:

Journal of Marketing Research

Année:

1999

Langue:

english

Fichier:

PDF, 2.01 MB

english, 1999

6

Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”

Jennifer L. Aaker, Emily N. Garbinsky, Kathleen D. Vohs

Journal:

Journal of Consumer Psychology

Année:

2012

Langue:

english

Fichier:

PDF, 168 KB

english, 2012

7

How Happiness Affects Choice

Cassie Mogilner, Jennifer Aaker, and Sepandar D. Kamvar

Journal:

Journal of Consumer Research

Année:

2012

Langue:

english

Fichier:

PDF, 391 KB

english, 2012

8

If money does not make you happy, consider time

Jennifer L. Aaker, Melanie Rudd, Cassie Mogilner

Journal:

Journal of Consumer Psychology

Année:

2011

Langue:

english

Fichier:

PDF, 181 KB

english, 2011

9

Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

Aaker, Jennifer Lynn, Benet-Martínez, Verónica, Garolera, Jordi

Journal:

Journal of Personality and Social Psychology

Année:

2001

Langue:

english

Fichier:

PDF, 1.77 MB

english, 2001

10

Why do people give? The role of identity in giving

Jennifer L. Aaker, Satoshi Akutsu

Journal:

Journal of Consumer Psychology

Année:

2009

Langue:

english

Fichier:

PDF, 129 KB

english, 2009

11

The Happiness of Giving: The Time‐Ask Effect

Liu, Wendy, Aaker, Jennifer

Journal:

Journal of Consumer Research

Année:

2008

Langue:

english

Fichier:

PDF, 457 KB

english, 2008

12

Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing

Johar, Gita Venkataramani, Sengupta, Jaideep, Aaker, Jennifer L.

Journal:

Journal of Marketing Research

Année:

2005

Langue:

english

Fichier:

PDF, 96 KB

english, 2005

13

Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued

Etkin, Jordan, Evangelidis, Ioannis, Aaker, Jennifer

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 301 KB

english, 2015

14

Rethinking time: Implications for well-being

Mogilner, Cassie, Hershfield, Hal E., Aaker, Jennifer

Journal:

Consumer Psychology Review

Année:

2017

Langue:

english

Fichier:

PDF, 562 KB

english, 2017

15

It's Not Going to Be That Fun: Negative Experiences Can Add Meaning to Life

Vohs, Kathleen D., Aaker, Jennifer L., Catapano, Rhia

Journal:

Current Opinion in Psychology

Année:

2018

Langue:

english

Fichier:

PDF, 135 KB

english, 2018

16

Understanding Regulatory Fit

Aaker, Jennifer L, Lee, Angela Y

Journal:

Journal of Marketing Research

Année:

2006

Langue:

english

Fichier:

PDF, 761 KB

english, 2006

17

“I” Seek Pleasures and “We” Avoid Pains: The Role of Self‐Regulatory Goals in Information Processing and Persuasion

Aaker, Jennifer L., Lee, Angela Y.

Journal:

Journal of Consumer Research

Année:

2001

Langue:

english

Fichier:

PDF, 185 KB

english, 2001

18

“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection

Mogilner, Cassie, Aaker, Jennifer

Journal:

Journal of Consumer Research

Année:

2009

Langue:

english

Fichier:

PDF, 405 KB

english, 2009

19

Empathy versus Pride: The Influence of Emotional Appeals across Cultures

Aaker, Jennifer L., Williams, Patti

Journal:

Journal of Consumer Research

Année:

1998

Langue:

english

Fichier:

PDF, 528 KB

english, 1998

20

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Briley, Donnel A, Aaker, Jennifer L

Journal:

Journal of Marketing Research

Année:

2006

Langue:

english

Fichier:

PDF, 245 KB

english, 2006

21

Some Key Differences between a Happy Life and a Meaningful Life

Baumeister, Roy, Vohs, Kathleen, Aaker, Jennifer Lynn, Garbinsky, Emily N.

Journal:

SSRN Electronic Journal

Année:

2012

Langue:

english

Fichier:

PDF, 242 KB

english, 2012

22

Getting Emotional about Health

Nidhi Agrawal, Geeta Menon and Jennifer L. Aaker

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 3.05 MB

english, 2007

23

How Happiness Affects Choice

Mogilner, Cassie, Aaker, Jennifer Lynn, Kamvar, Sepandar

Journal:

SSRN Electronic Journal

Année:

2011

Langue:

english

Fichier:

PDF, 428 KB

english, 2011

24

Off-Target? Changing Cognitive-Based Attitudes

Aimee Drolet, Jennifer Aaker

Journal:

Journal of Consumer Psychology

Année:

2002

Langue:

english

Fichier:

PDF, 1.28 MB

english, 2002

25

Getting the most out of giving: Concretely framing a prosocial goal maximizes happiness

Rudd, Melanie, Aaker, Jennifer, Norton, Michael I.

Journal:

Journal of Experimental Social Psychology

Année:

2014

Langue:

english

Fichier:

PDF, 370 KB

english, 2014

26

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Donnel A. Briley and Jennifer L. Aaker

Journal:

Journal of Marketing Research

Année:

2006

Langue:

english

Fichier:

PDF, 2.66 MB

english, 2006

27

Understanding Regulatory Fit

Jennifer L. Aaker and Angela Y. Lee

Journal:

Journal of Marketing Research

Année:

2006

Langue:

english

Fichier:

PDF, 1.00 MB

english, 2006

28

The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.

Lee, Angela Y., Aaker, Jennifer L., Gardner, Wendi L.

Journal:

Journal of Personality and Social Psychology

Année:

2000

Langue:

english

Fichier:

PDF, 1.54 MB

english, 2000

29

Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

Jennifer L. Aaker, Anne M. Brumbaugh and Sonya A. Grier

Journal:

Journal of Consumer Psychology

Année:

2000

Langue:

english

Fichier:

PDF, 1.27 MB

english, 2000

30

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Lee, Angela Y., Aaker, Jennifer Lynn

Journal:

SSRN Electronic Journal

Année:

2003

Langue:

english

Fichier:

PDF, 426 KB

english, 2003

31

Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity

Jennifer L. Aaker, Jaideep Sengupta

Journal:

Journal of Consumer Psychology

Année:

2000

Langue:

english

Fichier:

PDF, 1.80 MB

english, 2000

32

Do you look to the future or focus on today? The impact of life experience on intertemporal decisions

Wendy Liu, Jennifer Aaker

Journal:

Organizational Behavior and Human Decision Processes

Année:

2007

Langue:

english

Fichier:

PDF, 359 KB

english, 2007

33

Recalling Mixed Emotions

Aaker, Jennifer, Drolet, Aimee, Griffin, Dale

Journal:

Journal of Consumer Research

Année:

2008

Langue:

english

Fichier:

PDF, 256 KB

english, 2008

34

The Effect of Cultural Orientation on Persuasion

Aaker, Jennifer L., Maheswaran, Durairaj

Journal:

Journal of Consumer Research

Année:

1997

Langue:

english

Fichier:

PDF, 222 KB

english, 1997

35

Getting Emotional About Health

Agrawal, Nidhi, Menon, Geeta, Aaker, Jennifer L

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 261 KB

english, 2007

36

Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Lee, Angela Y., Aaker, Jennifer L.

Journal:

Journal of Personality and Social Psychology

Année:

2004

Langue:

english

Fichier:

PDF, 165 KB

english, 2004

37

Cultural Psychology || Additivity versus Attenuation: The Role of Culture in the Resolution of Information Incongruity

Jennifer L. Aaker and Jaideep Sengupta

Journal:

Journal of Consumer Psychology

Année:

2000

Langue:

english

Fichier:

PDF, 799 KB

english, 2000

38

Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

Gita Venkataramani Johar, Jaideep Sengupta and Jennifer L. Aaker

Journal:

Journal of Marketing Research

Année:

2005

Langue:

english

Fichier:

PDF, 2.30 MB

english, 2005

39

Cultivating Optimism: How to Frame Your Future during a Health Challenge

Briley, Donnel A., Rudd, Melanie, Aaker, Jennifer

Journal:

Journal of Consumer Research

Année:

2017

Langue:

english

Fichier:

PDF, 1014 KB

english, 2017

40

Can Mixed Emotions Peacefully Coexist?

Williams, Patti, Aaker, Jennifer Lynn

Journal:

SSRN Electronic Journal

Année:

2000

Langue:

english

Fichier:

PDF, 271 KB

english, 2000

41

Making Time Matter: A Review of Research on Time and Meaning

Rudd, Melanie, Catapano, Rhia, Aaker, Jennifer

Journal:

Journal of Consumer Psychology

Année:

2018

Langue:

english

Fichier:

PDF, 884 KB

english, 2018

42

Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

Jennifer L. Aaker, Anne M. Brumbaugh, Sonya A. Grier

Journal:

Journal of Consumer Psychology

Année:

2000

Langue:

english

Fichier:

PDF, 3.99 MB

english, 2000

43

Delineating Culture

Jennifer L. Aaker

Journal:

Journal of Consumer Psychology

Année:

2006

Langue:

english

Fichier:

PDF, 711 KB

english, 2006

44

Off-Target? Changing Cognitive-Based Attitudes

Aimee Drolet and Jennifer Aaker

Journal:

Journal of Consumer Psychology

Année:

2002

Langue:

english

Fichier:

PDF, 628 KB

english, 2002

45

Money in the Bank: Feeling Powerful Increases Saving

Garbinsky, Emily N., Klesse, Anne-Kathrin, Aaker, Jennifer

Journal:

Journal of Consumer Research

Année:

2014

Langue:

english

Fichier:

PDF, 396 KB

english, 2014

46

Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise

Briley, Donnel A, Aaker, Jennifer L

Journal:

Journal of Public Policy & Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 167 KB

english, 2006

47

Helping Consumers Help Themselves: Improving the Quality of Judgments and Choices || Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise

Donnel A. Briley and Jennifer L. Aaker

Journal:

Journal of Public Policy & Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 3.42 MB

english, 2006

48

Empathy versus Price: The Influence of Emotional Appeals Across Cultures

Williams, Patti, Aaker, Jennifer Lynn

Journal:

SSRN Electronic Journal

Année:

1998

Fichier:

PDF, 5.08 MB

1998

49

Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions

Aaker, Jennifer Lynn, Liu, Wendy

Journal:

SSRN Electronic Journal

Année:

2007

Langue:

english

Fichier:

PDF, 357 KB

english, 2007

50

Non-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Aaker, Jennifer Lynn, Vohs, Kathleen, Mogilner, Cassie

Journal:

SSRN Electronic Journal

Année:

2010

Langue:

english

Fichier:

PDF, 260 KB

english, 2010